Marketing Program Information

Bachelor of Business Administration

 

CurriculumAccreditationPerformance

 

Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities including research, strategic planning, product development, sales management, and marketing communications. Students in this program participate in active learning and demonstrate an understanding of business principles using case studies, business simulations, computer technology, spreadsheets, written reports, problem analysis, professional presentations, ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

4 + 1 BBA/MBA
Bachelor/Master of Business Administration

The 4+1 program provides an exciting pathway for students to earn a BBA degree and an MBA degree in 5 years. Students in the Bachelor of Business Administration (BBA) program majoring in Accounting, Finance, Human Resource Management, Management, Marketing, or Supply Chain Management can apply to this program. Once accepted, students will complete up to 15 MBA credit hours in their junior and senior years to fulfill the Business Elective Requirements. The MBA credits will apply to both the MBA and BBA programs.

Students interested in the 4+1 program should contact their Academic Advisors as early as possible for more information and to ensure they follow the appropriate 4+1 program academic plan. Students must apply to the Center for Graduate Studies after completing 60 credits of their program and before/in the first semester of their junior year in order to be considered official acceptance into the 4+1 program. Students should contact the Enrollment Department to review acceptance criteria.